A healthy lifestyle isn't just a passing trend anymore — it's become a permanent way of life for millions of Indonesians. Cold-pressed juice is one of the most sought-after products among health-conscious people. Unlike regular juice made with a blender (heat destroys nutrients), cold-pressed juice keeps all the vitamins and enzymes intact.
* Affiliate links — you can help support KulinerBDG by shopping through them
3>What Is Cold-Pressed Juice?
Cold-pressed juice is made with a slow juicer machine that presses fruits and vegetables under high pressure without heat. The result: juice that's richer in nutrients, has a more vibrant color, tastes fresher, and has a longer shelf life than regular blended juice (3-5 days in the fridge vs. 1 day). These advantages are why people are willing to pay Rp 25,000-45,000 per bottle — while regular juice only costs Rp 5,000-10,000.
Initial Investment
The biggest investment is the slow juicer — starting from Rp 500,000 for a basic model, Rp 1-2 million for good quality, and Rp 3-5 million for commercial grade. To start from home, a Rp 1-2 million juicer is already more than enough. Other equipment: 250ml glass or PET bottles (Rp 3,000-5,000 per bottle), label stickers, and a dedicated storage fridge. Total initial investment: around Rp 2-3 million, including ingredients for your first batch.
5 Most Popular Cold-Pressed Recipes
Green Detox — green apple, celery, cucumber, spinach, lemon, ginger. A beautiful green color and refreshing taste. Immunity Booster — orange, carrot, ginger, turmeric, lemon. An eye-catching golden-orange color. Berry Antioxidant — strawberry, blueberry, red apple, beet. A gorgeous red-purple color. Tropical Glow — pineapple, mango, orange, papaya. A bright yellow color and naturally sweet taste. Beet Cardio — beet, apple, carrot, lemon, ginger. A stunning magenta color.
Profit Calculation
Ingredient cost per 250ml bottle: around Rp 7,000-10,000 depending on the variant (imported fruit costs more). Bottle and label: Rp 4,000-5,000. Total cost per bottle: Rp 11,000-15,000. Selling price: Rp 30,000-40,000 per bottle. Profit per bottle: Rp 15,000-25,000. If you sell 15 bottles a day: profit of Rp 225,000-375,000 per day, or Rp 5.6-9.3 million per month!
Packages and Programs
Don't just sell single bottles — create programs that encourage repeat orders: Juice Cleanse Package (3 days, 6 bottles per day) — Rp 450,000-650,000 per program. Weekly Subscription (5 bottles per week) — Rp 140,000. Monthly Wellness Pack (20 bottles) — Rp 500,000. These packages provide predictable income and increase customer lifetime value.
Operational Tips
Buy fruits and vegetables at the morning market — the best quality and the lowest prices. Wash all ingredients with baking soda to remove pesticides. The juicing process must be done in clean, cool conditions. Bottles must be sterile — soak them in hot water or use a UV sterilizer. Labels should include: the variant, the pressing date, the best-before date, and storage instructions. Deliver in cold conditions — use ice gel packs and an insulated bag.
Cold-pressed juice is a business that combines the health trend with an attractive profit margin. Your target market is health-conscious people who are willing to pay a premium — and this market keeps growing. Start with 3-5 varieties, build a clean and trustworthy brand, and take advantage of Instagram as your main storefront!
