GoFood and GrabFood are the two biggest food delivery platforms in Indonesia. For a home-based food business, signing up on both platforms can multiply your orders thanks to their huge customer reach. Here's the complete guide.
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Requirements to Sign Up on GoFood
To register as a GoBiz Partner (GoFood), you'll need: the business owner's ID card (KTP), photos of your outlet or production kitchen (they must look clean and presentable), photos of your menu items, a tax ID number (NPWP) (optional but recommended), a bank account number for receiving payments, and an active phone number linked to WhatsApp. Registration is done online at gobiz.co.id, and verification usually takes 3-7 business days.
Requirements to Sign Up on GrabFood
Similar to GoFood: the owner's ID card (KTP), photos of the restaurant/kitchen, a menu list with photos and prices, a tax ID number (NPWP), a bank account, and a PIRT home industry certificate (if you have one — it's a plus, but not a mandatory requirement for all categories). Sign up at grabmerchant.grab.com; verification takes about 5-14 business days.
Tips to Get Approved Quickly
Make sure your kitchen photos are tidy and clean — this is the most common reason for rejection. Menu photos should look appetizing with good lighting. Write detailed menu descriptions — name, portion size, and highlight the ingredients. Choose the right category so customers can find you easily.
Strategies to Get More Orders
Once you're approved, don't just sit back and wait. Turn on in-platform promos — delivery fee discounts and menu discounts are very effective at attracting new customers. Keep your rating high — reply to all reviews and handle complaints quickly. Your menu photos should look professional — investing around Rp 100,000 for basic food photography is enough. Update your menu regularly — customers love variety. Make sure your prep time is fast — slow orders will hurt your rating.
Managing Daily Operations
Start with realistic operating hours — don't run 24 hours if you're working solo. Stock up on ingredients ahead of peak hours (11am-1pm and 6-8pm). Have a fast, tidy packaging SOP in place. Set up a dedicated pickup area for drivers. And importantly — don't switch off your store during busy hours, as this will lower your ranking on the platform.
Understanding Fees and Commissions
GoFood takes a commission of around 20-25% per transaction. GrabFood takes around 25-30%. You need to factor this into your selling price. Tip: many restaurants set their platform prices slightly higher (10-15%) than their direct/walk-in prices to cover the commission. This is a common and accepted practice.
GoFood and GrabFood can become a very significant source of orders for a home-based food business. The key is optimizing your listing, maintaining consistent quality, and running efficient daily operations. Many home-based food businesses have seen their revenue grow 3-5x after joining a delivery platform!
